FTA Connect.
How Fat Tail Ads gets access to the advertising and analytics accounts we manage for clients — and exactly what it does with Google data.
§ 01What FTA Connect is
FTA Connect is the client-access and account-management tool of Fat Tail Ads, LLC, a performance-media consultancy that runs paid search, paid social, and measurement for businesses. It replaces emailing passwords back and forth: clients use it to give our team access to the advertising and analytics accounts we manage for them, and our team uses it to send access requests from our own manager accounts and to confirm that access was actually granted.
It is a business tool, not a consumer app. There is no public sign-up, no feed, and no content creation of any kind.
§ 02Who uses it
- ◆Our clients — through the client-access page at fattailads.com/connect, to share the accounts we will manage for them (Google Ads, Google Analytics, Google Tag Manager, Google Search Console, Google Merchant Center, Google Business Profile, YouTube, Microsoft Advertising, Meta, and LinkedIn).
- ◆Fat Tail Ads staff only — through a private admin console, signed in with Fat Tail Ads' own Google account, to send manager-link requests and verify access. No one outside Fat Tail Ads can sign in to the admin console.
§ 03How it works
- ◆1. The client tells us which accounts to manage. For Google Ads, they enter their customer ID; for other products they follow the steps to add our team inside the product's own settings.
- ◆2. We send the request from our side. For Google Ads, Fat Tail Ads' manager account sends a standard manager-link request to that customer ID. Nothing changes in the client's account unless the client accepts it inside Google Ads.
- ◆3. We confirm access. Using Fat Tail Ads' own Google sign-in, the tool checks whether the link was accepted or the account is now visible to our team, and marks the request complete.
§ 04Google APIs and why we use them
FTA Connect uses Google APIs only with Fat Tail Ads' own Google account, and only for the accounts a client has asked us to manage:
| Google API (permission) | What FTA Connect does with it |
|---|---|
Google Ads API (adwords) | Sends manager-link requests from Fat Tail Ads' manager account to client accounts the client named, and reads whether each link was accepted. |
Google Analytics Admin API (analytics.readonly) | Confirms that a client's Google Analytics account is now visible to our team. |
Tag Manager API (tagmanager.readonly) | Confirms that a client's Tag Manager account and containers are visible to our team. |
Search Console API (webmasters.readonly) | Confirms that a client's Search Console property is shared with our team. |
Merchant API (content) | Confirms access to a client's Merchant Center account and lists pending access invitations so our team can accept them. |
Business Profile APIs (business.manage) | Lists and accepts manager invitations a client sent to our team, and confirms access to their locations. |
Sign in with Google (openid, email) | Identifies which Fat Tail Ads staff member is signed in to the admin console. |
On the client-access page, clients may also sign in with Google to add our team to their Google Analytics or Tag Manager account in one step (analytics.manage.users, tagmanager.manage.users, and the matching read-only permissions). That sign-in is used once to create the access the client approved and is then discarded.
§ 05What we store
- ◆For each access request: the client's name, company, and contact email; the account IDs they shared; and the status and dates of each grant.
- ◆Fat Tail Ads' own Google sign-in, encrypted at rest (AES-256), so the tool can confirm access. Client sign-ins are never stored.
- ◆An audit log of every request, link, and verification, for security.
- ◆FTA Connect does not copy or store campaign data, reports, customer lists, or any other contents of a client's accounts.
§ 06What we never do
- ◆We do not sell Google user data or use it for advertising.
- ◆We do not use Google user data to develop, improve, or train AI or machine-learning models.
- ◆FTA Connect has no image, video, or AI-generation features of any kind. It never creates, edits, or processes images, and it is not used to create or distribute non-consensual intimate imagery or any other prohibited content.
- ◆We only touch accounts a client has asked us to manage.
Fat Tail Ads' use and transfer of information received from Google APIs to any other app will adhere to the Google API Services User Data Policy, including the Limited Use requirements. See our privacy policy §11 for the full detail.
§ 07Revoking access & deletion
Clients can remove Fat Tail Ads' access at any time from each product's own user or manager-link settings (in Google Ads: Admin → Access and security → Managers). Anyone who signed in with Google can revoke the app at myaccount.google.com/permissions. To delete the request records we hold, email privacy@fattailads.com; we confirm deletion within 30 days.