About Us

Fat Tail Ads is a digital advertising agency. We provide various services, from traditional (TV, Print, Radio, Direct Mail, etc.) to digital (Search, Social, Display, Video, audio, etc.). We automate and target, and measure our advertising investment.

We help small and medium-sized local businesses to Fortune 500s with the value of our ad investments and how we can improve them. Machine learning, artificial intelligence, data science, and digital media are essential.

The Executive Team

Austin Butler
CEO & Cheif Media Officer

Mat Andrews
President & Chief Client Officer

With over 15 years of international experience in the dynamic world of advertising, Mat is a seasoned professional dedicated to managing client relationships and driving the success of their marketing programs.

Mat is a licensed pilot, competitive gamer and IPA enthusiast.


Ross Daniels
Creative Director

Ross has spearheaded transformative campaigns for leading CPG brands by crafting compelling narratives that resonate with consumers and drive brand growth. From developing captivating packaging designs to creating impactful marketing collateral, websites and direct mail, Ross has consistently delivered innovative solutions that differentiate products in highly competitive markets.